But if you’re wondering why your music isn’t winning as many listeners as you were hoping for, there’s a fair chance that the key to growth lies in how you’re promoting your music and who you’re pitching to, rather than in the music itself. Perfecting and improving your sound is always priority numero uno. To be clear, we’re not recommending putting the cart before the horse. It’s why so many up-and-coming artists really struggle with finding and growing an engaged audience. Let’s face it, most people become musicians because they want to make music, not because they’re crazy about marketing tasks like discovering the right audience and using data to increase popularity and commercial success.īut the notion that, “If you make it, they will come” - “it” being the music, and “they” being your target audience - is one of the biggest myths in the industry. We’ll demystify what the various data types actually mean, and break down how you can use them to multiply your fans, regardless of what stage of growth you’re at as an artist.īut first… As a Musician, Do You Really Need to Bother With Data and Analytics at All? In this post, we’ll give you the lowdown on the analytics in Spotify for Artists. The best part about Spotify for Artists, in particular, is that in addition to being free, it helps answer questions that musicians have always been asking: Who are my fans? What do they like about my music? What else are they listening to? What music should I make next? Today, musicians have access to powerful marketing insights, via tools like Spotify for Artists, that would have astonished Mr. You’ve probably heard the famous quote, “Half the money I spend on advertising is wasted the trouble is I don't know which half.” It was John Wanamaker, a pioneer of some of the techniques in modern marketing, who said that, over a hundred years ago, but it’s still a sentiment that we often hear from many musicians.įortunately, it doesn’t have to be that way.

Find and Grow Your Target Audience With Spotify for Artists Analytics

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